We're here to MOVE YOU literally + figuratively. We believe that MOVEMENT IS MAGIC + EXPRESSION is your SUPERPOWER. Let's be clear: ORDINARY? We're all about SHAKING things up, turning heads, and leaving the dull behind. YOU deserve to look as good as you feel when you're out there chasing dreams and breaking molds. This isn't about clothes it's about a community; MOVE MAKERS, RULE BREAKERS, DREAM CHASERS who live to push boundaries + DISRUPT THE ORDINARY.
Though originally designed for dancers, others involved in gymnastics, yoga, pilates, and more find that Jo+Jax products give them all the function they need with designs that stand out.
Jo+Jax continues to create new designs for dance and active wear that are tailor-made for superior fit, function, and style. Our dedicated and passionate team is committed to delivering high quality products that are continuously evolving to meet the technical needs of dancers, athletes and fitness enthusiasts everywhere.
Jo+Jax is the creation of sisters Joey and Jacki, professional dancers whose love for dance and fashion inspired them to create a dancewear line for dancers by dancers. Joey and Jacki grew up spending most of their time training at their mother’s dance studio. As adults, both sisters left home to pursue their dreams as professional dancers in New York City. They quickly learned that talent wasn’t always enough to get noticed in auditions—they needed great clothes, too! But with Jacki at 5’9” and Joey at 5’11”, they often came up short (literally) when searching for the perfect outfits to help them stand out.
Joey and Jacki set out to design their own dancewear. They focused on what fit great, felt good, and represented the powerful, yet elegant dancers they are. It didn’t take long before colleagues, friends and students started falling in love with their original designs. While pursuing successful dance careers as world famous Radio City Rockettes, and performers and choreographers for shows like In “The Heights”, “So You Think You Can Dance” and “Chicago”, Joey and Jacki continued to create designs that would give dancers everything they were missing in dance apparel. They combined features that every dancer needs with designs that every dancer wants.
